Tuesday, 16 August 2016

Clean and Accurate Data is essential for effective Sales and Marketing



Data cleaning services include the process of detecting and correcting errors and inconsistencies from a data set in order to improve its quality. This cleansing services aim not just to clean the data, but also to bring uniformity to different data sets that have been merged from other sources. After cleansing, a data set should be consistent with similar data sets within the system.

Clean and accurate CRM data is essential for effective sales, marketing and customer management strategies. It’s an economical method of making your CRM data useable again and delivers a range of benefits, all of which improve your company’s profitability.

This Data cleansing is critical to maximize the value of your customers and prospects. Data decays at over 30% every year and duplicates create errors in reporting, analysis and business decisions. The importance of keeping on top of your customer records is paramount to ensure that money is not wasted on sending offline and online campaigns to inaccurate data.

Benefits of Data Cleansing Service:-
  • Ensures the right contact gets the right information.
  • Accurate contact details improve response rates.
  • Eliminates wasted effort and costs of marketing to contacts with incorrect details.
  • Deduplication reduces costs associated with multiple mailings to the same contact.
  • Valid emails are a cost effective method of reaching your intended audience quickly and effectively.

Clean CRM data leads to improved marketing, increased sales and ultimately, elevated company performance. The Data cleansing services include merging, migration, rebuilding, deduplication, standardization, normalization, verifying, enriching & appending missing data. Expressed another way, we do whatever it takes to provide you with clean data.