Email appending, also known as e-appending, is a marketing practice that involves taking known
customer data (first name, last name, and postal address) and matching it
against a vendor's database to obtain email addresses.
Match
hashed email addresses to your direct mail list to accelerate your email
marketing. The Email Appending Services attaches business and consumer email
addresses to postal records, keeping you in touch with direct mail subscribers
and boosting the size of your email list in one fell swoop.
The Email
Append Service adds missing business email addresses to your
current records—helping you connect with your customers more efficiently
and ensuring your email campaigns reach the right people at the right time.
With Email
Appending Services, You Can
- Reduce Direct Mailing Costs.
- Enable Multi-channel Marketing.
- Improve Customer Service and Retention.
- Increase Revenues with Greater Email Reach.
Email
appending is a controversial practice in the email marketing world, with
critics claiming that sending email to people who never explicitly opted-in is
against best practices. An email appending process involves either a business
or consumer database made up of contacts including their name, address and
company name.
Scrub email
lists through a proprietary stepwise validation process. If the company wants
to expand into email communication, then they can involve a service provider
that has a database of email addresses in order to merge the data together and
append business or consumer email addresses to their existing file. In this way
they can have an updated database with the current email address of individuals
on the list. The success of email appending depends on the quality of both
databases being merged.
